I blogged yesterday about “Holy Land Earth,”:http://www.holylandearth.com/%5Cindex.asp a new business that is selling pouches of actual soil from Israel.
I couldn’t help wondering from where in Israel the soil is coming.
I heard from Steven Friedman, who started the Brooklyn-based business. He said:
“All the soil comes from biblical Israel, not from the outskirts, not from any contested land. It’s all from right outside Jerusalem. That soil is the finest and nicest in color. ItÃ¢â‚¬â„¢s all from Israel and pretty much the center of Israel.”
Friedman also commented on something that I wrote in yesterday’s blog — that observant Jews have long included a bit of Israeli dirt in caskets. He noted that what’s used is actually sand, since you are generally not allowed to bring foreign soil into the U.S.
But Friedman, working with scientists, has developed a process to cleanse the soil so that it is kosher to import.
As I noted yesterday, Friedman is working with a rabbi who oversees the whole process — the collecting, packaging and importing of the soil.
The cost: $20 for 16 onces of holy land.