Times Square ads invite young adults to “rethink church” (Methodist style)
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- July
- 6
If you’re in Times Square this summer, you may see ads for the United Methodist Church’s “Rethink Church” campaign on the CBS “Super Screen.”
That’s the 26-by-20-foot screen on 42nd Street between Seventh and Eighth avenues.
Two 15-second ads per hour will appear 18 hours a day through Sept. 30.
The Rethink Church campaign is designed to appeal to 18- to 34-year-olds who seek “spiritual fulfillment” but have their doubts about church as they’ve known it.
This month, the spots ask “What if church was a literacy program for homeless children? Would you come?” and “What if church considered ecology part of theology?”
The spots refer people to the UMC’s new website, 10thousanddoors.org.
The Rev. Larry Hollon, head of United Methodist Communications, says about Times Square: “Times Square is an ideal fit for our Rethink Church campaign. You’ll find people of all ages, backgrounds, and ethnicities in Times Square, and we want to tell each of them, ‘There’s a place for you in The United Methodist Church.’”
This entry was posted
on Monday, July 6th, 2009 at 12:41 pm by Gary Stern.
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The world of religion, we don't have to tell you, is vast. The purpose of this blog is for Stern to note, flag and comment on some of the more interesting religious developments on the scene – weighty and quirky, somber and laughable, far away and just down the road. He won't interpret Scripture, take sides in conflicts or judge anyone. But he will take advantage of the journalist's license to observe.
