I mentioned recently that the United Methodist Church is starting a new national ministry called RETHINK CHURCH, which begins Wednesday, May 6 with a major advertising campaign.
As the denomination explains it: “RETHINK CHURCH seeks to redefine the church experience beyond the church doors and invite people to become engaged in the world. The campaign aims to spark a global conversation around the rhetorical question, “What if church were a verb?””
They say the idea is to inspire church members AND the unchurched to become more engaged in their communities and the world.
Here in the New York Conference of the UMC, the campaign will begin on Wednesday with YouTube, iPod and other digital media aimed at people 18-36. RETHINK CHURCH ads will also appear in subways, train stations and on taxis.
And then there is this: 200 volunteers will spread out across Manhattan and perform random acts of kindness.
How will New Yorkers respond to random acts of kindness? I hope to find out.